Ahmedabad (Gujarat) [India], December 12: Om Khadi Design Studio, a pioneer in blending tradition and contemporary elegance, elevated Khadi’s legacy by inaugurating its flagship store at Sindhu Bhavan Road in Ahmedabad on Sunday.
The grand opening was graced by the presence of Khadi and Village Industries Commission (KVIC) Chairman Manoj Kumar and Jagdish Vishwakarma, Hon Minister of State for MSME, Khadi and Rural Industries, Govt of Gujarat, as the chief guest and the guest of honour respectively.
They were joined by eminent personalities from the media, corporate and social circles of Ahmedabad, who witnessed the exquisite collection of khadi apparels and accessories on display.
Om Khadi Design Studio, founded in 2021 by Pooja Kapoor, is on a mission to reimagine and redefine khadi as more than just a coarse handmade fabric. Inspired by Mahatma Gandhi’s vision of Swadeshi, the brand has transformed khadi into haute couture, fusing fabric, design, stitch, patterns, and styling.
Shri Jagadish Vishwakarma, Hon. Minister of State for MSME, Khadi and Rural Industries, Govt of Gujarat, said, “This is a good initiative to provide employment to numerous artisans, spinners and weavers. At the same time this will also connect the young generation with the usage of Khadi. Our honourable Prime Minister Narendra Modi has been promoting Khadi usage as a brand ambassador. This initiative is just an endorsement for a wider cause of employment, sustainability and making khadi relevant to today’s consumers.”
Commenting on the launch, Shri Manoj Kumar, Chairman, KVIC, said, “The innovative products from Khadi make it more appealing and relevant for the modern-day consumers. This is a step in the right direction to fulfil the vision of honourable Prime Minister Shri Narendra Modi ji to make our villages self-reliant or Aanirbhar. I congratulate Om Khadi and its promoters to bring such fresh thoughts about khadi.”
“Khadi is not just simply a hand-spun woven natural fibre cloth, but a movement, an ideology, and a way of life. Likewise, Om Khadi is not just a brand but a tribute to the rich legacy of khadi, which symbolises the spirit of self-reliance. We are thrilled to unveil our flagship studio where patrons can experience the seamless blend of tradition and contemporary elegance,” said Pooja Kapoor, Founder of Om Khadi Design Studio.
By focusing on contemporary sartorial style, Om Khadi has successfully popularised khadi among high-net-worth individuals and fashion enthusiasts. The brand touched new heights by using hand-hewn fabric to craft classical Kathak dancers’ costumes, creating featherweight ensembles that swirl seamlessly with every dance movement. Om Khadi’s aesthetically designed gift hampers have also become a favourite choice for Diwali and festive gifting, gaining popularity even among corporates.
“Om Khadi continues to be driven by Mahatma Gandhi’s vision of Swadeshi and Prime Minister Narendra Modi’s vision of Atmanirbhar Bharat,” Ms Kapoor added.
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